With a creative and premium media kit as a vehicle, we created interesting content in collaboration with 6 Influencers & 12 micro-influencers for their personal IG accounts, to drive the audience to the microsite. We also engaged with media & key journalists, to boost publicity around the service.

A press release was dispatched to our full media list, that was regenerated in key lifestyle media, with a ROI of 6:1, 3 native articles were created in key media, Andro.gr, Lifo.gr & Jenny.gr, while through the dispatch of the kit and paid and non-paid collaborations with media & influencers we overall had 53 social media updates, resulting to more that 2,8M in reach.