Within the context of the Digital PR campaign “#steiletaperaki”, inspired by the dedicated microsite www.steiletaperaki.gr, the media and influencer community was addressed and was made part of the activation, towards the generation of media buzz, publicity, and SoMe worthy content.  Influencer Engagement was paramount to complete the mix of tactics as it has put the campaign at the spotlight and gave it additional exposure. We shared the “taperaki” with many different media partners and influencers, who all seemed to enjoy the activity, as they responded enthusiastically by posting photos and videos on their own SoMe accounts and the SoMe accounts of media.

We enjoyed 157 social media updates with an estimated reach of 2M. The number of visits in the microsite was impressive during our activation, while the free service share a ‘taperaki’ with warm Greek food to one of your beloved ones) was sold out within the first few days.