WHAT WE DID:
A series of actions were undertaken in collaboration with partners from various sectors. Mainstream influencers, gaming influencers, and content creators, as well as gaming and mainstream media, were enlisted with the aim of achieving the campaign's objectives. By collaborating with influential individuals from various backgrounds, we successfully conveyed our message to a wide audience, transforming the new console's launch into a cultural phenomenon. The end result was impressive, with content across YouTube, Instagram, Twitter, and Facebook accumulating a Gross Reach of 38,887,722. Key partners: Yiannis Antetokounmpo, Costas Antetokounmpo, Sotiris Kontizas, Sakis Karpas, PanosDent, 2J, Giorgos Lentzas, Penelope Anastasopoulou, Orfeas Augustidis, Zisis Roumbos.
THE OUTCOME:
Our partners, using the appropriate hashtags #PlayHasNoLimits and #PS5, created over 200 updates on Instagram, Twitter, and Facebook, amassing 7 million views. On YouTube, more than 46 videos were uploaded, accumulating 2.8 million views. In total, the PlayStation 5 launch achieved a Gross Reach of 38,887,722!
