We used Influencers Marketing tactics in two phases, teaser & launch, in which we unveiled the campaign during a Press Conference. The teaser phase was communicated through the social media profiles of fourteen (14) specially selected influencers who were recruited to enhance the campaign and its messages. At the launch phase, in the event we have shared the stories of 6 powerful women that were representing the 6 pillars of the campaign –Body/ Health/ Time/ Style/ Confidence/ Choices In the meantime, the key messages of the campaign were communicated through native articles at key health, women's, mainstream, lifestyle media.

All the above, native articles, social media, etc. led to the microsite that was created to host the influencers stories, to empower and inspire other women, to tell their personal stories using the #Womanism. A women’s movement was created through digital means... We had more than 100 posts with the #Womanism while the at the microsite in just 1 month and a half we had 80246 sessions.